What is Boho Chic anyhow?


The first Bohemians…

Is it a fashion style? Is it a lifestyle?

I’d say it’s a little bit of everything. 

Let’s backtrack first: It’s important to understand when we talk Boho that the first Bohemians came from Northern India with everything that it implies. They are an ancestral traveling people that eventually found their way to Eastern Europe —  where they became Gypsies. In Europe, they were feared, looked down upon, scorned and everything in between. They were outcasts. They were not an affluent people. They went from town to town and worked as menders, musicians, artists, fortune tellers, jugglers, etc. They were proud and very mysterious.

On the other hand, they were free, untethered from society and its rules, its laws and its mores. They lived by their own ways, had a culture of their own they abided by. They have perdured through the centuries and the generally speaking, the spirit of the bohemian has endured. 


Each culture develops its own fashion style and the Gypsy people certainly developed their own. The Bohemian style was first popularized in during the 18th century. Basically, the first “punk rockers” adopted the style as a way to rebel against the man, to show their rejection of popular fashion and norms.

Eventually, it developed into the lifestyle of people who wanted to live freely and did not want to follow the cultural rules of the time. At the beginning of the 20th century, the Bohemian style of dress was associated with Parisian artists, radicals, eccentrics and degenerates. 

It was only a matter of time until the hippies of the 1960s would adopt and transform the lifestyle and the fashion forever. Then being Boho was interchangeable with being a Hippie… it just meant you rejected society as it was and you declared yourself free.  

So, What’s in a Boho-Gypsy-Hippie outfit?

You can really trace the genealogy of this look from the fashion of Northern India. It includes long, flowing skirts, soft sheer-like shirts with belled sleeves and a focus on natural fibers. Colors can be bright with lots of patterns. The focus is in a softer, more natural look, with embellishments that include embroidery and beading and some serious layering. Boho is all about looking individual and natural. It certainly is about making a statement. We advise earthy tones with splashes of of bold colors

… and lots of jewelry and other accessories. Stack those bracelets, wear those rings (wear several and usually silver), sheer scarves and those long necklaces and big loopy earrings. Mix it up and add some American Indian or North African undertones with Turquoise stone accessories, long fringe purses boots or shirts, head bands, shawls over your head, a nose ring maybe.

It is no wonder that the best embodiment of Boho fashion is still based on Indian fashion. 


Where does the Chic come in?

Once you mix the boho look with modern life and high fashion, you get the fusion look of boho chic — the sophisticated sibling of the flower child look. It might look a little bit like this… 


You got it all here: the earth tones, the bold colors, the flowy dress (albeit short for the chic element), the natural organic materials, the stacked accessories. 

Boho Chic Bombshell - backstage pass


One of the best shots of the first day of shooting…

We met the girls from The Powerhouse Movement (Denika, Jovane and Toni) back in March and these three incredible women and I formed an instant friendship. Just like that. 

And just like that our friendship developed into a little more. It’s like the beginning of a joke. A stylist, a model, a make-up artist and a fashion accessories retailer walk into a bar… 

Well, as it happens I donated some bracelets for one of their workshops geared towards helping female vets reintegrate civil life and they instantly decided to generously donate their time to shoot some of Vavavida’s best products for us over two shooting days. Here are some backstage photos I took myself from both shooting days. 

Obviously, the photographer — Anthony — (also a vet) did a much better job than I have shooting our products but I am happy with what transpired. 

If you want to see more pictures from the shoots, grab your mouse and head over to our social media platforms (Pinterest, Instagram, Facebook, Tumblr).


@JovaneHenry on Instagram (our super model) was getting ready to pose


Carmeletta (The Powerhouse Movement winner of a makeover photoshoot day) was such a trooper. She was super happy with all the goodies!!


Yours truly selecting the pieces we were going to shoot


Our awesome Photographer Anthony…


Not even posing a picture and she was already in “model” mode.


getting the last touch-ups in before shooting.


and here we go…